Chicago Transit Tees has got it right. Let's see if I can figure out what it is I really like about this website's design.
First of all, it's Chicago...and the "El". That right there got my attention. I like how the single image dominates the page spread. I also appreciate how the typeface mirrors the actual transit system's default font. Navigation is simple.
I could see a similar series of page spreads in a yearbook, especially if they were taken at various locations. It's amazing how recognizable wall textures are or how they evoke particular moods.